Moses Kuria Adopts Gachagua, Kindiki's Campaign Formula

The race for the Mbeere North parliamentary seat has gained new energy after Chama Cha Kazi (CCK) Party leader Moses Kuria introduced a door-to-door campaign strategy during his tour of Ishiara on November 22, 2025. 

His latest approach mirrors the methods used by Deputy President Rigathi Gachagua and Interior Cabinet Secretary Kithure Kindiki, who have also been active in the region as they push for their preferred candidates ahead of the upcoming by-election.

Kuria, who once served as a Cabinet Secretary, travelled to Ishiara in his party colours, where he chose a simple, people-driven campaign style.

Instead of holding a large rally or a noisy roadshow, he sat down with small groups of residents at a local food outlet.

He shared tea, listened to their concerns, and encouraged them to back Ireri Mbui, the CCK candidate seeking to succeed the former MP.

The gesture was warmly received, with many locals appreciating the humility of a national figure sitting with them in a village setting.

This more personal approach marks a shift from the loud, rally-centered campaigns that Kenyan politics is often known for. 

Kuria appeared to favour building relationships at the grassroots, reminding residents that leadership begins with listening. 

He told several groups that leaders must understand the daily struggles of the people if they are to bring real change. 

His message centred on jobs, youth empowerment, and opening more economic opportunities for families in Mbeere North.

Kuria’s activity comes as Mbeere North becomes one of the most contested political grounds in the country. 

The by-election has attracted the interest of multiple parties, and each camp is working to secure a strong advantage before voting day.

Deputy President Rigathi Gachagua has been especially active. He has adopted a routine of early morning walks across Mbeere villages, where he engages residents directly at their homes and local shopping centres. 

Just like Kuria, he regularly shares tea with supporters and listens to their views. 

Gachagua is campaigning for Newton Karish, the United Opposition candidate, whom he believes can bring unity and strong leadership to the constituency.

CS Kithure Kindiki, a senior leader in the United Democratic Alliance (UDA), has also joined the battle for Mbeere North. 

He has been visiting residents alongside other UDA allies, promoting their party’s candidate, Leo wa Muthende. 

Kindiki often speaks about safety, development, and loyalty to the party’s national agenda.

He has held several small meetings under trees, outside shops, and in marketplaces—another sign that door-to-door politics is becoming the preferred tool for winning hearts in this race.

Local political observers note that this style of campaigning is not new, but it has become increasingly important in tightly contested areas.

Mbeere North is home to many rural communities where face-to-face engagement is valued more than big political speeches. 

Residents are more willing to open up in small gatherings, and many leaders now see the advantage of speaking directly with voters rather than relying on massive rallies.

Door-to-door visits allow candidates to explain their plans in simple language and to respond quickly to the concerns raised by residents. 

It also gives voters a chance to judge the leader’s character, humility, and sincerity. For many families, sharing tea with a national figure makes the campaign feel personal, and this can help influence voting decisions.

Kuria, Gachagua, and Kindiki all appear to understand this shift. Even though they support different candidates, their methods show a similar belief: winning this by-election will require meaningful interaction rather than crowds and loudspeakers.

With only a few days left to the November 27 by-election, energy is rising in the constituency. 

The three political camps are working almost around the clock, each hoping to convince undecided voters. 

Community meetings, roadside chats, and tea-sharing sessions have become a common scene in Ishiara, Kanyuambora, Ena, and other parts of Mbeere North.

Residents say they want a leader who will bring development, support farmers, open business opportunities for youth, and push for the improvement of roads and water access. 

Many voters are also watching the national political dynamics, as the outcome of this by-election may influence alliances and power conversations heading into the future.

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