The banner, created to support candidate Harrison Kombe in the upcoming parliamentary by-election, has drawn sharp criticism for a design that appears to sideline the very person it is meant to promote.
The central detail causing the stir is the glaring disparity in image sizes.
The banner prominently displays large, high-visibility portraits of senior national figures within the ODM party.
Their faces are the main focal point, intended to project party strength.
However, the image of Harrison Kombe, the candidate vying for the Magarini seat, is significantly smaller and placed in a less prominent position. This has led many to question the message the party is sending to voters.
The gaffe was particularly noticeable because top ODM leaders had travelled to the constituency specifically to rally support for Kombe.
The rally was meant to be a show of unified force behind their candidate.
Instead, the promotional material has inadvertently created a narrative that the party's leadership is more important than its local representative, a perception that has quickly gained traction online.
Social media platforms were flooded with commentary as soon as photos of the banner surfaced.
Screenshots from a post by 'The Kenya Times' show Kenyans did not hold back.
One user observed, "it's about the party not the candidate," while another labelled the visual blunder "Dramatic irony"
A more direct read, "ODM is the biggest joke of the day."
This incident has shifted the conversation from Kombe's political agenda to the party's awkward campaign execution.
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Politics